Top 5 Beauty Retail Apps on Android in Kenya - Q2 2024

In the second quarter of 2024, the top 5 beauty retail applications on the Android platform in Kenya showcased varying trends in weekly downloads and active users. Here’s a closer look at their performance:

Korean Skincare EU displayed a mix of fluctuations in weekly downloads, starting strong with 1.3K downloads in early April and gradually tapering off to 171 by the end of June. Despite this, the app maintained a relatively steady number of weekly active users, peaking at 7.6K in early May before settling at approximately 6.8K by the end of the quarter.

Brown Sugar Babe experienced a consistent pattern in weekly downloads. Starting at 520 downloads in the first week of April, the app saw a slight dip mid-quarter but recovered to end at 435 downloads in the last week of June.

The Nykaa - Beauty Shopping App had a relatively stable number of weekly downloads, ranging from 294 in early April to 77 in late June. The app’s weekly active users showed minor fluctuations, starting at 6.8K and ending the quarter with around 6K active users.

MLH APP saw modest growth in weekly downloads, beginning with 162 downloads in early April and concluding with 170 downloads by the end of June.

Lastly, Cosmetic had a varied download pattern, peaking at 319 in late April and closing the quarter with 135 downloads.

For more detailed insights and data, visit Sensor Tower.